Privacy Notice

Seda Ayala Center Cebu Privacy Notice

Updated on 1-Aug-2022

Seda Ayala Center Cebu (referred to as the “Company”) respects your privacy and is committed to protecting your personal data. We strive to provide a safe, secure online experience and ensure that we comply with the Data Privacy Act of 2012.  Here’s how we protect your personal data and respect your privacy:

Our role in your privacy

When you visit our Company website, (collectively referred to as “Site”), this notice applies to you. Please read and understand it before providing us with your personal data.

Our responsibilities

As a fully-owned subsidiary of Ayala Land, Inc., the Company processes information in pursuant to the Ayala Land Group (“Group”) Privacy Policy. To know more about how we process your personal data within the Group, please visit

We may revise this Privacy Notice from time to time as we add new features or as laws change that may affect our Site or Services. When we make material changes to this Privacy Notice, we will post the date it was last revised.

Your responsibilities

  • Read and understand this Privacy Notice
  • Ensure that any information that you provide us is complete, accurate and up-to-date
  • If you provide us with personal data about other people, or if others give us your information, we will use that information only for the specific purpose for which it was provided to us. By submitting the information, you warrant and confirm that you have the right to authorize us to process it on your behalf in accordance with this Privacy Notice.

When and how we collect data

From the time you access the website, we are collecting data. Here’s when and how we do this:

  • You browse any page of our website or app
  • You inquire about our products and services
  • You make an online reservation and payment
  • You participate in the Seda Edge Guest Loyalty Program
  • You opt-in to our Marketing Communications

Types of data we collect

Contact details

Your complete name, land line or mobile number, email address, mailing address, country, company name.

Financial information

Your credit card details, Company Tax Identification Number (TIN).

Data that identifies you

Your passport details, Government-issued ID, IP address, geolocation information.

Data on how you use our website

Your app or URL clickstreams (the path you take through our site/app), products/services viewed, page response times, how long you stay on our pages, what you do on those pages, how often, and other actions…

How and why we use your data

Under the Data Protection Act, we can only use your personal data for certain specified purposes and where we have a legal basis to do so. Here are the reasons for which we process your data:

To provide you with the following services

  • Responding to your inquiries and communicating with you;
  • Processing your hotel reservations;
  • Managing your bookings;
  • Providing you personalized and customized service when you stay with any Seda hotel;
  • Facilitating your payments and;
  • Establishing and fulfilling our contract with you

To improve Your Experience when using our site

  • Improving the layout and/or content of the Site, and customizing them according to your interests and preferences;
  • Monitoring and enforcing compliance with our Terms of Use; and
  • Notifying you of service issues and unusual account actions when using our Site, should any occur.

Provide Customer Support

  • Notifying you of any changes to our service,
  • Answering your queries/feedback as well as resolving issues (including any bug fixing) via email or mobile

To enable our business and pursue our legitimate interests

  • Improving and protecting our products, content, services and websites, both online and offline;
  • Monitoring our Services to prevent, investigate and/or report fraud, misrepresentation, security incidents or crime, in accordance with applicable laws;
  • Investigating any complaints that we receive;
  • Complying with applicable law and regulations; and
  • Inviting you to take part in market research, if any.

Marketing Communications

  • Sending you emails and notifications about new products and services,
  • Inviting you to participate in surveys, promotions and other marketing initiatives,
  • You can opt-out of such messages by following the instructions in the communication.

Your privacy rights

You can exercise your rights by sending us an email at [email protected]. When you make a request, note that such a request is subject to certain conditions.

You have the right to access information we hold about you

This includes the right to ask us supplementary information about:

  • What personal data our Company obtains about you,
  • How these are collected, processed and disposed
  • Any data breach incident that affects your personal data
  • Your other rights regarding our use of your data

Provision of such information will be subject to the supply of appropriate evidence of your identity. Please note further that:

  • We may withhold personal information that you request to the extent permitted by law.
  • You may instruct us at any time not to process your personal information for marketing purposes.

You have the right to make us correct any inaccurate personal data about you

If the personal information that we hold about your needs to be corrected or updated, the Company shall make all reasonable efforts to ensure that data collected is current, complete and accurate. If you need to access, correct and/or update your personal information, you may send the request to [email protected].

As part of our security measures, we will contact you and conduct the necessary verification measures to process your request. Once we have implemented the necessary corrections, we shall then notify you that your request has been processed and completed

You can object to us using your data for profiling you or making automated decisions about you

You can object to our Company processing your personal information. Such a request is subject to certain conditions.

You have the right to port your data

We will give you a copy of your data in a mutually acceptable format. We will not do so to the extent that this involves disclosing data about any other individual.

You have the right for your data to be erased

You can do this by asking us to suspend, withdraw, remove or destroy your personal data, if it is no longer necessary for us to hold the data for purposes of your use of our products and services. Such a request is subject to certain conditions.

You have the right to file a complaint regarding our use of your data

Please tell us first, so we have a chance to address your concerns. If we fail in this, you can address any complaint to the National Privacy Commission.

You have the right to damages

You have the right to damages arising from inaccurate, incomplete, false, unlawfully obtained or unauthorized use of your personal data by the Company.

How secure is the data we collect?

When you submit information to our Site, whether it is your name or email or other contact information, we do our utmost to ensure that information is protected against loss, misuse, alteration, destruction or unauthorized access.

We employ the following practices to secure access to your personal information

  • Apply security standards on website development and hosting.
  • We use standard encryption tools such as SSL (Secure Socket Layer) to help protect personal information and to keep information collected secure.
  • Our website undergoes website security testing conducted by a third party prior to it being launched and when major changes has been applied.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

How long do we store your data?

Generally, we keep your information for the duration of your use of our Services’ use, and, to the extent permitted, after the end of that relationship for as long as necessary to perform the purposes set out in this Notice and to comply with the law.

Whenever you provide information through Contact Us, we retain said information for 1 year in order for us complete the declared purposes for which your personal data was collected (e.g., to respond to your inquiry, process your hotel reservations, manage your bookings, facilitate payments or establish and fulfill our contract with you).

Laws may require us to hold certain information for specific periods. In cases other than Contact Us, we may retain data for an appropriate period after any relationship with you ends to protect ourselves from legal claims, or to administer our business.

When we no longer need to use your information, we will remove it from our systems and records or take steps to delete it so that you can no longer be identified from it (unless we need to keep your information to comply with legal or regulatory obligations to which we are subject).

Third parties who process your data

In order to fulfill the purposes outlined in this Privacy Notice, we may disclose your personal data to the following parties:

  • Our employees and officers;
  • Professional advisers such as lawyers and auditors;
  • Insurers and credit providers;
  • Authorized third-party services providers including administration processors, technology partners, payment processors and courier services;
  • Banks, credit card companies and their respective service providers as covered by our contracts;
  • Our joint venture and alliance partners; and
  • Such other party whom you authorize us to disclose your Personal information.

And in order to comply with legal and statutory compliance, we may disclose your personal data:

  • To the extent that we are required to do so by applicable laws, rules, and regulations;
  • In connection with any ongoing or prospective legal proceeding;
  • To any person who we reasonably believe may apply to a court or other competent authority for disclosure of such personal information where, in our reasonable opinion, such court or authority would be reasonably and is likely to order the disclosure of such personal information

Any company with which we share information about you for the above purposes is contractually required to comply with confidentiality standards, undertake to respect any individual’s right to privacy, and comply with the Data Privacy Act. We also require that these organizations use this information only for our purposes and follow our reasonable directions with respect to this information. This includes organizations which handle or obtain personal data as service providers for our Company, Seda Ayala Center Cebu, or Ayala Land.

Privacy Policies of Third-party Websites and Digital Platforms

Our website/application contains hyperlinks and details of third-party websites or digital platforms. We have no control over and are not responsible for, the privacy policies and practices of third parties. We, therefore, advise you to study their privacy policies and use of cookies. Once you leave our website/application, you should check the third-party website’s applicable privacy notice to determine how they will handle any information they collect from you.


Like most websites, ours uses cookies and other similar technologies, such as local storage, to provide you with a better and more personal user experience. These cookies are safe and secure, and do not contain sensitive information. Unless you adjust your browser settings to refuse cookies, we (and these third parties) will issue cookies when you interact with our website.

How can I block cookies?

You can block cookies by activating a setting on your browser so that cookies are not accepted. You can also delete cookies through your browser settings. Each browser’s website should contain instructions on how you can do this.

If you use your browser settings to disable, reject, or block cookies (including essential cookies), certain parts of our website will not function fully. In some cases, our website may not be accessible at all. Please note that where third parties use cookies, we have no control over how those third parties use those cookies.

How to Contact Us

Thank you for reaching the end of our Privacy Notice! Should you have any suggestions or questions about this Privacy Notice, including any requests to exercise your legal rights regarding data you share with us, please contact:

Full name of legal entities:

Cebu Insular Hotel Company Inc. (doing business under the name “Seda Ayala Center Cebu”)

Email address:
[email protected]

Postal address:

Cardinal Rosales Avenue Cebu Business Park, Cebu City 6000, Philippines

This privacy notice sets out most of your rights under the data privacy laws. It is important that the personal data we hold about you is accurate and current. We ask that you keep us informed if your personal data changes during your relationship with us.

Please visit to view the Ayala Land Group Privacy Policy.